When it comes to updating your business website there is no set time frame in which you should stick to.
Websites do not last forever and without consistent upkeep, they barely even make a few years. The rapid change in technology can quickly make your website look outdated or prevent it from working how it should. As a general rule we would recommend refreshing the design of your site every 4 -5 years, in order to keep up with the latest design trends and maintain your business level of professionalism.
If your website is more than 3 years old, you probably would have done some maintenance on it already. But if you haven’t, it’s likely that at least one of the points below applies to you and that you should begin planning a refresh:
As a general rule we would recommend refreshing the design of your site every 2-3 years, in order to keep up with the latest design trends and technology.
1 Question One
Have business goals have change?
Your website should be as current as your latest business plan. If your business has grown or your services or business goals have changed, your site’s design may need to reflect that change. Each time your company makes a change, your website should be updated to reflect that. No matter how major or minor or the update, neglecting to update your site can turn potential customers away. Got a new phone number? Update it on the website! New company vision, mission statement or value proposition? Update! New partners or clients? Update..Update..UPDATE
2 Question Two
Is your site unusable on mobile devices?
A responsive website is one that detects what type of device a visitor is using – for example, a smartphone, a tablet, or a desktop computer. It then responds accordingly by adjusting the different design elements to the screen size of the device. Over 70% of UK adults now own a smartphone an increasingly web users are choosing to use these devices over desktop computers to access the internet. Over half of Google searches now originate from smartphones and tablets. This means that potentially two thirds of your customers are viewing your website on a smaller screen, making responsive design an imperative.
3 Question Three
Are you able to edit your current site?
You should have control over your own site’s content. If you are unable to update your content yourself and are relying on your “web guy” to make updates to websites, paying a premium for even the smallest amendment, then it may to time to look into building your website on a content management system. A Content Management System (CMS) is a web-based program or application that allows you to create, edit and manage your website content yourself.
4 Question Four
Does your current site work in modern browsers?
Technology does not stand still – it is always changing, and web browsers are continually being updated. Major version updates might mean that you website no longer looks as it should or works as expected. Visitors access your website using a range of devices and browsers. Design trends and technology changes mean that unfortunately, your poor old website can’t always cope with these changes.
Website Redesign Timeline Recommendations
Here are our general recommendations for how often you should redo your website:
Small / Medium Websites: Every 2-3 years. Re-doing your website within this time period will allow you to keep up with the latest design trends and technology and ensure you are constantly competing with your competitors.
Large Websites: Every 5-7 years, with a small design refresh every 2-3 years. Larger scale websites can take a lot longer to build and update so refreshing them every 5 – 7 is a much more realistic time period. There are small design tweaks you can do to your site to keep up with current design trends and technology and we would recommend these are updated every 2 – 3 years.
If you’re unsure whether your website could benefit from a redesign, you can contact us and we’d be happy to review your site and share our thoughts.